Email Advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it.
With this type of Email advertising the material that is e-mailed to consumers will be "anticipated". It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer.
A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products.
Users actually sign up for the adverting by joining a mailing list listed on your site. Cost of services for this form of marketing is based on number of newsletters/month and the number of email addresses in the database.
Designed to keep current clients and convert new visitors to clients
Email Marketing means sending offers to:
Current clients to share new offerings
Potential clients to “hook them” on the new offerings
Newsletters are similar - more informative to drive repeat business
Send potential client to a pre-planned Landing Pages
Landing pages built on the website as sales tools
Sales start on Landing pages with a detailed offer and strong hook
Call to Action to click through to the actual offering
Tasks we do to accomplish these objectives:
Opt-in Email Newsletter Sign up Form for website
Newsletter Design & Publication